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A celebration of Coming Out Day, October 11th 2020, through meaningful storytelling that creates connectivity and generates conversation.

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We sought out four individuals from different walks in their LGBTQIA+ journey to speak to us about coming out and how it is not just about one day or moment, it is an ongoing story. Through mixed media Instagram carousels and stories we are introduced to D’Santi, Lee, Chad and Kite and their stories of coming out.

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For Chad, coming out is a story of becoming more authentic to himself, becoming who he is, inside and out, and being more open.

“I had a hard time coming out to the snowboarding community… I didn’t know where I would fit in.”

“I didn’t know if the timing was right, I didn’t know when and how I should do it… and I realized there is no best time. There is no better time than now. I realized it’s a journey for everybody, and it just takes time.”

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For D’Santi, born and raised in Santa Fe, New Mexico, coming out has been a journey full of music, heritage, identity, and love. 

“Coming out to me is  saying, I am D’Santi. I am here. I walk this earth like anybody else. And I want the same things.

I was 48 years old when the decision was made to transition. To look at old pictures it seems like a whole lifetime ago. Sometimes I don’t recognize myself and sometimes I’m OK with that, you know?” 

As a Two-Spirit, I carry both male and female energy. I’ve been walking that path for 8 years now, and it saved my life.” 

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For Lee, coming out means defining the person they always wanted to be, and showing up as their authentic self no matter what environment they’re in.

“I am very proud to be trans. To be non-binary. Because I think people think we only exist in these particular spaces and that is not the case. 

I am a musician. I am a bull rider. I am a technologist. I’m engaged. I’m a stepparent. I’m your neighbor. And there are many other people like me.” 

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For Kite, coming out is a story of letting go of everything that was holding them back. Instead of being scared of the future, they learned to embrace the present with support from their family and online community. 

“I think for me, coming out is letting it all go. Whether it’s a small thing, like changing your pronouns on Facebook, or letting people know you’re dating someone of the same gender, it’s the little everyday things.”

“The reality is that you come out all the time. You come out daily.”

CREATIVE STRATEGY / CONCEPTING / CREATIVE DIRECTION / FILM PRODUCTION

Creative Agency: KAMP

Production: KAMP

Director: River Gallo

Campaign Photographer: Devyn Galindo, Luke Gilford

Post: KAMP

October 2020

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Paramount+ tapped KAMP to create a killer OOH stunt to help launch their new prequel series, Dexter: Original Sin. Using a mix of IRL and CGI tactics, KAMP blurred reality and created a viral global announcement that had audiences all wrapped up.

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By integrating the series' iconic plastic wrap into the actual OOH, KAMP created a simple yet eye-catching execution that immediately reads Dexter. 

On the ground activations were dropped into Miami, NYC, and Venice Beach, drawing fans and passersby towards a shocking installation that made clear that Dexter was back to his old game. The idea was so strong that what started as a USA only campaign turned into a worldwide expansion, as Paramount+ partners around the globe were dying to get in on the fun. 

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KAMP's in-house team of 3D, motion, and VFX artists brought the idea to a massive scale by wrapping famous structures around the world in lifelike plastic wrap. The CGI renders dropped the same day as the IRL activations, leading to fervent speculation across the internet as to what was real and what was ruse. 

Real or not, the viral stunt made Dexter fans bloodthirsty for more.

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Note: Unlike Dexter, no real plastic was used in our activations—the IRL "plastic" wrap was made from a fully biodegradable material that was recycled after the stunt.

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ACTIVATION (SOCIAL)/ ART DIRECTION / BRAND STRATEGY / CONTENT CREATION / CREATIVE CONCEPT / CREATIVE DIRECTION / DESIGN / PRODUCTION / PROJECT MANAGEMENT

Creative Agency: KAMP

3D & Composite Artist: Damon Wubben


3D Artist: Josh Tonneson

2D Partner: Graham Holly

3D Artist: Joe Meyers

Colorist: Grant Benesh

Sound: Th3rd Sound

Voice Over: Jamie Anderson

Post: KAMP

December, 2024

PARAMOUNT + SHOWTIME: DEXTER ORIGINAL SIN

Kamp Grizzly is an independent agency creating meaningful connections between the world’s best brands & the cultures they participate in.