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Crocs tapped KAMP to help bring their genre-pushing new silhouettes, the Echo Wave Collection, to those who are exploring the nooks and crannies of what's next in culture. Through a story-driven hero spot and stills, KAMP created a visual direction where digital and analog realities merge, dropping the Crocs brand into a fashion-forward yet nostalgic landscape.

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KAMP curated hidden spots found throughout city enviornments to create a familiar, yet entirely new urban geography. Photography captured the Echo Wave Collection carrying our explorers through these untapped gems, styled to bring a vibrant sense of youthful energy to every locale. 

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ART DIRECTION /CONTENT CREATION / CREATIVE CONCEPT / CREATIVE DIRECTION / DESIGN / PARTNER MANAGEMENT / PRODUCTION / PROJECT MANAGEMENT / TALENT MANAGEMENT

Creative Agency: KAMP

Motion DP: Allusion Anderson-Triplett


Production Design: Devin Ray

Composer: Sean Clark

Stylist: Alec Marchant

Hair & Makeup: Stormy Brady

Models: Ivan, Charles, Naomi, Johnny

Production: KAMP

Post: KAMP

February, 2025

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Kamp was approached to create the visual identity for the 25th annual Webby Awards. For the first online-only awards show, we leaned into the hyper-digital aspect of connection where RGB palettes and glitched imagery were moshed together to celebrate the best of the internet.

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We created a toolkit for the Webby’s + partners to use as a framework while building out all assets for the award show. Our intentionally crafted design DNA provided a guideline to deliver a unified message and aesthetic across all platforms and communications.

Kamp Grizzly is an independent agency creating meaningful connections between the world’s best brands & the cultures they participate in.