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To launch the Quiksilver x Stranger Things capsule collection we set out on a journey to embrace the Quiksilver DNA, while borrowing from the appeal of the cult favorite Stranger Things. The result was “Strange Surfing” a supernatural campaign that connected with fans of the brand in a new and exciting way.

Our hero film conceptually stitched together Season 4 of Stranger Things' road trip storyline with surf cultures ritual of road-tripping with friends. The film spotlights some of Quiksilver’s biggest names in surfing as they journey into the Upside Down in a salt-stained passenger van.

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Lifestyle photography of the four capsule collections were captured at pitstops along the route, ultimately landing in the spore-ridden Upside Down dimension.

The content captured were then assembled into a campaign toolkit, including key visual systems for all four capsules, along with countless bespoke spot graphics used across social, dotcom, and retail.

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CREATIVE CONCEPT / CREATIVE DIRECTION / CAMPAIGN PHOTOGRAPHY / DESIGN / EDITORIAL / FILM / POST / PRODUCTION


Creative Agency: KAMP

Director: Michael Johnson

Director of Photography: Allison Anderson

Photographer: Aaron Sinclair, David Lopez Osuna

Retouchers: Anthony Simms, Beth Furmasu, Shae Marcu

Set Design: Victoria Resendez

Color: Jacob McKee

Music: Robert Laakso

Production: KAMP

Post: KAMP

May 2022

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KAMP was given the opportunity to reveal a once-in-a-lifetime, one-of-a-kind collectors card to the world: The Lebron and Bronny James dual autograph from Bowman 1 of 1. Narrated by Lebron James himself, the card was unveiled at the end of a 60-second film. Lebron tells the Origin of Greatness story by looking at where it all started for him and sharing the distinct origin stories of some legendary first Bowmans; Caleb Williams, Julio Rodríguez, Victor Wembanyama, Caitlin Clark, Bryce Young and Ronald Acuna Jr.

KAMP crafted a set for the film, seen through the mind's eye of our narrator, that reveals the details of this prestigious collector's space. We carefully selected and designed specific corners of the room to align with each athlete and their respective moment of greatness.

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The 1-of-1 Bronny and Lebron James Bowman card is revealed in the final shot of this moment defining brand film, marking a new partnership between Lebron and Topps. This new deal sparked conversation and hype across the digital sphere.

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ART DIRECTION / BRAND STRATEGY / CONTENT CREATION / CREATIVE CONCEPT / CREATIVE DIRECTION / DESIGN PRODUCTION (FILM)/ PROJECT MANAGEMENT

Kamp Grizzly is an independent agency creating meaningful connections between the world’s best brands & the cultures they participate in.