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Sort Of is a big-hearted eight-episode comedy that follows the journey of Sabi Mehboob, a Pakistani gender-fluid millennial who finds themself in transition in every aspect of their life. Using the series tagline “The Future Is Theirs” we connected with queer South Asian and QTPOC audiences by platforming the art and stories of non-binary creators.



“I learned long ago that authenticity is a destination, not an orientation. I think people want there to be linear and easy, before & after, then & now, who I was and who I was meant to be. I think it’s more difficult and thorny to accept that we’re always going to be becoming.” -Alok

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JASDEEP (they/them)
MUSICIAN, PHOTOGRAPHER



“I feel like a lot of my evolution has to do with trying to forgive, trying to love, and trying to center joy. I really want people who are in community with me to just know that they have a living heart inside their chest and to just operate with that in mind and radiate that.” - Jasdeep

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SONIA (they/them)
GRAPHIC DESIGNER, PRODUCER



“Being South Asian and raised in the Midwest has been a constant reminder that even within my community or within my identity groups, our experiences are very vast and complex and I hope that my work can serve as a reminder of that, to folks inside and outside my community.” - Sonia

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We commissioned Sonia, aka Raver Jinn, a non-binary South Asian, multi-media artist to create 3 posters exploring themes within Sort Of; intuition, fantasy, & self-reflection. Sonia leveraged their rave design aesthetic to express their perspectives on identity, fantasy, community & environments as portals for self-discovery.

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Our night of community through dance music included live sets from respected DJs within the queer nonbinary and South Asian community. Guests enjoyed a Sort Of branded photo booth as well as free refreshments throughout the night. The sets are archived on NTS’ website for audiences to listen back.


CREATIVE CONCEPT / CONTENT CREATION / DESIGN / MOTION DESIGN / PROJECT MANAGEMENT / PRODUCTION

Creative Agency: KAMP

Photographer: Guarionex Rodriguez Jr.

Director of Photography: Marlo Henry Magdalene

Illustration: Raver Jinn

Event Collaborator: NTS

Event Producer: Zara Wladawsk

Production: KAMP

Post: KAMP

November 2021

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Kamp worked collaboratively with underground club culture platform, Boiler Room, on a virtual Legendary experience. The DJs, dancers and MC’s of the Ballroom scene were brought together for a one-night-only live stream event to celebrate the finale of Legendary’s second season.


Four sets by Ballroom’s most revered DJs: Mike Q, Leonce, Uniiqu3, Kaos and Sky Labeija produced a one-of-a-kind sonic experience, with pinnacle performances by world class voguers from the Legendary competition series. Promotion for the event employed a captivating graphic language that was spread across the digital space with custom units built for HBO’s @HumanbyOrientation, @LegendaryMAX, @BoilerRoomTV and the entire DJ roster.

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LET’S HAVE A BALL WITH MUSIC PLATFORM BOILER ROOM X  HBO MAX LEGENDARY

-BOYFRIEND MAGAZINE

CREATIVE CONCEPT / CONTENT CREATION / ACTIVATION /  PROJECT MANAGEMENT 

Creative Agency: KAMP

Production: Boiler Room

Photography: Santiago Felipe

Director + Director of Photography: Imani Denison

Technical Director: Justin Reid

Camera Operator: Anaka, Eddie Swanson, Kalyn Jacobs

Gaffer: Monica Larena
 
 Post: Boiler Room

June 2021

Kamp Grizzly is an independent agency creating meaningful connections between the world’s best brands & the cultures they participate in.