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Netflix’s “The Harder the Fall” is a Black American Western whose characters are loosely based on real stories of cowboys, lawmen and outlaws of the 19th-century American West. To create excitement for this new title we built an immersive living version of the film’s fictional town of Redwood City, in the heart of NYC’s Meatpacking District. We partnered with real Black cowboys and Black-owned businesses to authenticate the experience, providing moments of education and stoppable era-inspired products in celebration of the Black American West.

A curation of NYC creators extended the show’s narrative with special moments throughout our Redwood City build. Key Moments: Two pop-up marketplace tents with products from Sincerely Tommy and The Brooklyn Circus, C.A. Boseman Train Car Museum with Tintype photobooth, chain stitching customization by We Tight Knit, Cowboy Camp hosted by cowboys PURA and roper Wefts Tyrus, a performance area with stories by Trae Venerable, and on-site beverages by Brooklyn Tea served out of Stagecoach Mary’s Saloon.

PARTNERS

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BRAND STRATEGY / CREATIVE CONCEPT / ACTIVATION / CONTENT CREATION / FILM PRODUCTION / PROJECT MANAGEMENT / PARTNER MANAGEMENT / TALENT MANAGEMENT

Creative Agency: KAMP

Production: KAMP

Scenic Photographer: Trash Hand

Activation Photographer: Johnny Nunez

Activation Director of Photography: Matt Hayes

Art Department: Chris Hawthorne @ Hawthorne Industries 

October 2021

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A little dirt don’t hurt! KAMP collaborated with Unless Collective to launch their first regenerative sneaker, The Degenerate, made from 100% plants and minerals and zero plastic. Resident sneakerhead, Dee, introduces the shoe with the help of his friends. Their chats focus on the importance of sustainability and what we can all do to make our Earth a little happier.

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FORAGER + ENVIRONMENTAL SCIENCE ENTHUSIAST


To soft launch the two sneaker colorways before introducing Dee and his friends, we told The Degenerate's story through photography, visualizing "regeneration" by literally showing each step of the cycle — from dirt, to plants, to shoes, and back to dirt again.

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ART DIRECTION / CAMPAIGN STRATEGY / CONTENT CREATION / COPYWRITING / CREATIVE CONCEPT / CREATIVE DIRECTION / DESIGN / PARTNER MANAGEMENT / PRODUCTION / PROJECT MANAGEMENT / TALENT MANAGEMENT

Creative Agency: KAMP

Production: KAMP

Director of Photography: Mike Schneier

Photographer: Ben Sellon

Stylist: Julia Laftsidis, Rose Mackey

Hair & Makeup: Jenny O, Nica DeMaria

Voice Actor: Logan Corcoran

Puppet Captain/Fabricator: Michelle Zamora

Puppet Master: Matias Farias

Music: Epidemic Sound

Sound Design: Chip Sloan

Post: KAMP

February 2023

Kamp Grizzly is an independent agency creating meaningful connections between the world’s best brands & the cultures they participate in.