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Donald Glover Presents is the creative partnership between the multi-talented artist and iconic sportswear brand adidas Originals, a collaboration yielding a range of new products and short films with storytelling at its core. To launch the exclusive collection, KAMP worked alongside Glover's Royalty Collective to give superfans first access and a physical space to explore DG's cinematic offerings. 

KAMP took over a mansion in the Los Angeles neighborhood of Silver Lake and crafted a story-driven experience inspired by five short films directed by Glover himself, immersing guests in an intimate evening that incorporated product seeding and elements of theater.

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150 guests were invited to the mansion to step into a recreation of Glover's cinematic world. Each room was a build-out of a set from one of the five films, enhanced with sound, smell, and other sensory design meant to extended and deepen the narrative. 

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Seeding presented a moment for storytelling as well. Guests received their own pair of the exclusive sneaker collab and were invited to lace up before entering the mansion. Each room featured a variety of materials inspired by the short films meant to add wear and tear to the shoes — red clay, paint splatter, a honey-like substance, moss, and dirt — actualizing Glover's vision of "symbolic initiation" and the philosophy that shoes should be worn. 

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ACTIVATION / ART DIRECTION / CONTENT CREATION / CREATIVE CONCEPT / CREATIVE DIRECTION / DESIGN / PROJECT MANAGEMENT / TALENT MANAGEMENT

Creative Agency: KAMP

Art Department: Brett Hess & Katy Baldwin

Video: Superimpose

Production: KAMP

Post: KAMP

April 2019

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To announce PetSmart delivery on Uber Eats KAMP designed and built the Best Pet House Ever; a larger than life pet house furnished with the ultimate selection of PetSmart product and $1M worth of promo codes for delivery on Uber Eats.

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Every product could be purchased via a listing on Zillow. For the first time on the platform, we made the 3D tour experience shoppable, so guests could explore every inch of the house, clicking on PetSmart products to reveal daily deals and promos for delivery on Uber Eats.

To create awareness for the Zillow listing, we announced it on paid social and created an IRL open house in NYC inviting media and the most-loved pets on the internet to take the tour.

Pet owners captured organic content of their pets exploring every room, discovering treats, and showcasing the numerous amenities and delights throughout the house. Our influencer content strategy sustained attention post-launch to drive continuous traffic to the shoppable Zillow listing.

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The playful, immersive experience created buzz and excitement across social. Shoppers spent an average of nearly three minutes on the listing, resulting in a significant increase in sales on Uber Eats.

ART DIRECTION / BRAND STRATEGY / CAMPAIGN STRATEGY / COPYWRITING / CREATIVE CONCEPT / CREATIVE DIRECTION / DESIGN / PARTNER MANAGEMENT / PHOTOGRAPHY / PROJECT MANAGEMENT / TALENT MANAGEMENT

Creative Agency: KAMP

Director: Ali Roberto

Set Construction: Acme Studios, Matchless

Production: KAMP

Post: KAMP

September 2023

Kamp Grizzly is an independent agency creating meaningful connections between the world’s best brands & the cultures they participate in.