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At the start of 2024, adidas tasked KAMP with developing a narrative throughline telling the story of their partnership with superstar KC Chiefs quarterback Patrick Mahomes. The positioning took shape across multiple touch points throughout the year, coming to life in activations, cultural moments, and a partnership with Texas Tech University.

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KAMP set a clear path that was used to elevate the partnership's presence in football and popular culture at large.

The creative positioning sat under the messaging of “Harmony in Chaos” - a representation of Mahomes competing at the highest level of sport while conquering pressure with boundless joy for the game. 

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Returning to Mahomes' alma mater Texas Tech, KAMP ignited fans by unveiling a massive 45’ x 90’ “It’s Showtime” tifo across the student section. The banner featured an image of Mahomes debuting the new Texas Tech adidas Galvanized jersey in solidarity with the team suited up on the field. 

The stadium exploded with excitement during the reveal which was amplified nationally via a Fox Sports broadcast.

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Drawing on Mahomes' passion for F1 racing, KAMP made a big splash in London during the British Grand Prix with a huge CGI OOH stunt. KAMP recreated a 3D model of the Mahomes II Race Against Time colorway and strung them over iconic London landmarks like Big Ben and the Tower Bridge. The resulting larger-than-life digital stunt blurred reality, driving buzz on social and pushing the shoe into the cultural conversation. 

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ACTIVATION / ART DIRECTION / BRAND STRATEGY / CONTENT STRATEGY / COPYWRITING / CREATIVE CONCEPT / CREATIVE DIRECTION / DESIGN / EDITING / MOTION GFX + VFX / PHOTOGRAPHY / POST PRODUCTION / PRODUCTION / PROJECT MANAGEMENT / RETOUCHING / SOUND DESIGN / VIDEO CAPTURE

Creative Agency: KAMP

Director & DP: Preston Smith

Photographer: Kenneth Cappello, Anthony Blasko

Illustrator: Mason Mondon

Stylist: Suna Kwak

Drone Capture: We Fly Aerial Media

Color: Pinata Post

Sound: Th3rd Sound

Production: KAMP

Post: KAMP

November, 2024

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Donald Glover Presents is the creative partnership between the multi-talented artist and iconic sportswear brand adidas Originals, a collaboration yielding a range of new products and short films with storytelling at its core. To launch the exclusive collection, KAMP worked alongside Glover's Royalty Collective to give superfans first access and a physical space to explore DG's cinematic offerings. 

KAMP took over a mansion in the Los Angeles neighborhood of Silver Lake and crafted a story-driven experience inspired by five short films directed by Glover himself, immersing guests in an intimate evening that incorporated product seeding and elements of theater.

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150 guests were invited to the mansion to step into a recreation of Glover's cinematic world. Each room was a build-out of a set from one of the five films, enhanced with sound, smell, and other sensory design meant to extended and deepen the narrative. 

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Seeding presented a moment for storytelling as well. Guests received their own pair of the exclusive sneaker collab and were invited to lace up before entering the mansion. Each room featured a variety of materials inspired by the short films meant to add wear and tear to the shoes — red clay, paint splatter, a honey-like substance, moss, and dirt — actualizing Glover's vision of "symbolic initiation" and the philosophy that shoes should be worn. 

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ACTIVATION / ART DIRECTION / CONTENT CREATION / CREATIVE CONCEPT / CREATIVE DIRECTION / DESIGN / PROJECT MANAGEMENT / TALENT MANAGEMENT

Creative Agency: KAMP

Art Department: Brett Hess & Katy Baldwin

Video: Superimpose

Production: KAMP

Post: KAMP

April 2019

Kamp Grizzly is an independent agency creating meaningful connections between the world’s best brands & the cultures they participate in.